Developing a Communicative Logic –The Key to Communication Professionalism

نویسندگان

چکیده

Communication practitioners still struggle to increase their status and legitimacy, the value of work is often questioned. The general perception occupation related idea that communication manipulate with misleading information primarily are involved in superficial activities such as image reputation building. In attempting defend themselves from criticism enhance status, have strived be regarded a management function, which comes pressure follow managerial logic. However, logic works double-edged sword – it brings some short run but takes further away core competence communication. this article, we challenge one-sided belief managerialism explore its hidden, negative implications for practice professionalization communications practitioners. illustrated interviews survey data on practitioners’ views processes. Further, propose an alternative professional communicative needs developed embraced additionally advance project.

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ژورنال

عنوان ژورنال: International Journal of Strategic Communication

سال: 2021

ISSN: ['1553-1198', '1553-118X']

DOI: https://doi.org/10.1080/1553118x.2021.1906682